RELO Roundtable…a gathering place

Allied Van Lines and northAmerican Van Lines launch new community platforms

To help celebrate the end of summer, SIRVA is having a social media celebration. The privately owned moving industry holding company issued a slew of PR releases inviting the relocating public to join their Facebook, YouTube, Twitter and Blogging parties at each of their corporate brands – Allied Van Lines and North American Van Lines.

Allied Van Lines Makes Moving Easier Through Social Media

Facebook
The recently launched Facebook fan page touts agency reviews, how-to video links, local agent information, countless interstate moving company selection tips and a community where no moving question is off-limits. Once Facebook users become fans of the Allied Van Lines’ fan page, they’re made aware of exclusive moving deals and promotions, and given access to valuable resources as a part of this moving community. Visit the official Allied Facebook page for more information: http://www.facebook.com/AlliedVanLines

YouTube
The new Allied Van Lines’ YouTube channel will serve as another customer resource, as it plays host to a variety of interstate moving-related videos. Channel visitors can view everything from how-to-pack moving guides to a documentary about life as a household goods mover. To view the video library, visit: http://www.youtube.com/alliedvl

Twitter
Allied’s Twitter page will serve as a way for customers to ask questions real-time. Allied is encouraging Twitter followers to use the hash tag “#alliedvl” in posts for immediate response from the van line. Along with responding to inquiries, the recently launched Twitter page will update its followers with recently released moving industry information and important money saving moving tips. Visit Allied’s Twitter page to join the conversation: http://www.twitter.com/alliedvl

Blog
The last platform to launch this month was Allied’s moving blog, a one-stop resource for all things moving-related. This online forum will focus on taking the hassle out of the moving process with quick tips, money saving ideas, city information, local agent updates, moving product reviews and more. Visit the official Allied Van Lines blog for more information: http://blog.allied.com

North American Van Lines Celebrates the End of the Summer with Social Media Launch

Facebook Page
Once Facebook users become fans of the newly launched northAmerican Facebook fan page, they’ll have access to interstate moving company tips, local agent news, industry updates and countless moving experts. This social media platform will serve as a key way for customers to communicate with the van line. Visit the official North American Van Lines Facebook page for more information: http://www.facebook.com/northamericanvl

YouTube Channel
North American Van Lines’ YouTube channel will give visitors access to a variety of ‘how-to’ moving videos, local agent information and tips on how to make the moving process easier. For more information visit northAmerican’s YouTube channel: http://www.youtube.com/northamericanvl

Twitter Page
For customers looking for real-time interaction with the northAmerican brand, the company’s Twitter page may be just the solution. Serving as a way to broadcast up-to-the-second information, northAmerican’s Twitter page will offer customers a seamless way to interact with the brand instantly through direct messages and hash-tags. North American Van Lines is encouraging Twitter followers to use the hash tag '#NAVL' in posts for immediate response from the van line. Visit northAmerican’s Twitter page to join the conversation: http://twitter.com/northamericanvl

Moving Blog
The last platform launched this month was northAmerican’s moving blog, a depository of valuable moving-related articles. This online forum’s focus will be to help customers organize their upcoming move with easy-to-use checklists, product reviews, interstate moving company selection tips and free resources. Visit the official northAmerican blog for more information: http://blog.northamerican.com

Both van line blogs have been added to the RELO Roundtable blogroll in the right sidebar. It'll be interesting to see what other announcement are made in the upcoming months as more and more members of the moving industry embrace social media as a viable and valuable platform to engage and communicate with customers.

Sources: PRWeb.com 

Whaddya ya think?  Which national van line uses the new social media networking tools (Blogging, Delicious, Digg, Facebook, Linkedin, MySpace, Stumble Upon, Twitter, YouTube, etc.) the BEST to engage customers, clients and their workforce in the moving and storage marketplace in the United States?  What are they doing BETTER than the competition?