RELO Roundtable…a gathering place

For folks who have stuff to move and the professionals who can help them

Archives for the ‘Social Media Marketing’ Category

Using YouTube to move customers

By • May 29th, 2013 • Category: Mayflower Canada, Northstar Moving Co., Social Media Marketing, THE CHANGING FACE OF RELOCATION

The value of video in content creation As the economy improves and real estate home sales heat up, more and more local moving, storage, truck rental and mobile/portable container transportation companies; freight forwarders and third-party move managers are beginning to understand the value of blogging as a way to attract new customers in the virtual [...]



A social media mantra for movers

By • Mar 25th, 2013 • Category: Social Media Marketing, TECHNOLOGY

Care to guess who developed the twelve-word social media mantra on the right? If you decided on a middle aged mid-Western male doctor who has more than 20 years of experience working with patients at risk for cardiovascular disease or advanced heart failure because of poor lifestyle choices you'd be right! Today Farris K. Timimi, [...]



My doctor tweets, my broker tweets, but my mover doesn’t

By • Feb 19th, 2013 • Category: Social Media Marketing, TECHNOLOGY

Alan is a dutiful, doting dad of four grown girls.   His wife succumbed to breast cancer when their daughters were still in their early teens.   Much to their father's chagrin, all the young ladies are romantically involved somehow. Each, however, is still very much single.   Partially disabled and now retired, Alan spends most of [...]



Personal branding for moving and storage professionals

By • Feb 18th, 2013 • Category: Advertising, Social Media Marketing, THE CHANGING FACE OF RELOCATION

Long before it became popular as a modern marketing colloquialism, the word "brand" originally meant anything hot or burning. The idea of using a branding iron to designate ownership dates back over five thousand years. In the U.S., the notion of branding is tied to the practice of permanently marking two or four legged animals [...]



Is WOM* advertising destroying reputable movers?

By • Aug 28th, 2012 • Category: Advertising, COMMENTARY, Social Media Marketing

*Word-Of-MouseHave you noticed the recent increase in the number of reputable full-service movers having their industry credibility and professional reputations unknowingly prosecuted in popular online community forums and social media platforms? Typically the company owners, van line execs, or agency salespeople being targeted never even get the legal courtesy of a subpoena. Unfortunately in today's [...]



Should movers blog for business?

By • Aug 13th, 2012 • Category: Advertising, Social Media Marketing, TRENDS IN RELOCATION

Shortly after subscribing to the email feed, a new visitor asked if I thought it would be 'profitable' for a professional certified sales consultant or relocation business development manager to have their own online presence. “My company already has a website” she wrote “but I was wondering if it would help to have my own”. [...]



Share your moving industry expertise

By • Jun 7th, 2012 • Category: Advertising, Social Media Marketing, WHAT'S NEW

Recently RELO Roundtable has received quite a few inquiries from both individuals and companies asking about the possibility of participating in the site as a guest contributor. The following guidelines represent the collection of responses sent out during the last two years. A “Guest Post Guidelines” page has been added under both the Media Library [...]



#movechat moved

By • Mar 6th, 2012 • Category: #MoveChat, *RELOCATION NEWS UPDATES*, Social Media Marketing

Whoops, forgot to mention, #movechat moved! Instead of meeting on Tuesdays, the regulars decided the stars in the twitterverse lined up better for everyone to chat at 2:00 pm EST on Thursdays instead. What are Twitter Chats? Twitter chats are scheduled online conversations held inside a virtual community meeting room where everyone uses their newly [...]



How to play nice in the [BIG] Facebook sandbox

By • Jan 12th, 2012 • Category: FEATURED STORIES, Social Media Marketing

Kid-tested social media manners for grown upsBy now it’s probably safe to say that – like it or not – most everyone has had some experience with Facebook. I’d even go as far as to say that a lot of the relocation and service industry businesses interested in the popular social networking site are pretty [...]



Mover Ratings: The importance of WOM

By • Oct 25th, 2011 • Category: Social Media Marketing, TECHNOLOGY

How do national van lines measure up under the scrutiny of social media? In the early 1960s, a world renowned Canadian educator, philosopher, and well respected media scholar wrote that the “visual, individualistic print culture” would soon be brought to an end by what he called "electronic interdependence". Marshall McLuhan predicted the World Wide Web [...]