RELO Roundtable…a gathering place

For folks who have stuff to move and the professionals who can help them

Archives for the ‘Advertising’ Category

A social media mantra for movers

By • Mar 25th, 2013 • Category: Social Media Marketing, TECHNOLOGY

Care to guess who developed the twelve-word social media mantra on the right? If you decided on a middle aged mid-Western male doctor who has more than 20 years of experience working with patients at risk for cardiovascular disease or advanced heart failure because of poor lifestyle choices you'd be right! Today Farris K. Timimi, [...]



My doctor tweets, my broker tweets, but my mover doesn’t

By • Feb 19th, 2013 • Category: Social Media Marketing, TECHNOLOGY

Alan is a dutiful, doting dad of four grown girls.   His wife succumbed to breast cancer when their daughters were still in their early teens.   Much to their father's chagrin, all the young ladies are romantically involved somehow. Each, however, is still very much single.   Partially disabled and now retired, Alan spends most of [...]



Personal branding for moving and storage professionals

By • Feb 18th, 2013 • Category: Advertising, Social Media Marketing, THE CHANGING FACE OF RELOCATION

Long before it became popular as a modern marketing colloquialism, the word "brand" originally meant anything hot or burning. The idea of using a branding iron to designate ownership dates back over five thousand years. In the U.S., the notion of branding is tied to the practice of permanently marking two or four legged animals [...]



Are “find-a-mover” sites rigged?

By • Oct 26th, 2012 • Category: Advertising, MOVE MANAGEMENT

If you're one of those anxious consumers shopping online for relocation related products and services, you might want to 'move' before you enter any personally identifying information into some of the popular find-a-mover business lead aggregators. Gaming the system During the last few years, there has been a noticeable increase in the number of 'help [...]



Thank you Senator Rockefeller and Matt Cutts!

By • Oct 12th, 2012 • Category: Advertising, COMMENTARY

If you're one of the tens of thousands of small local businesses or independent owner-operators heavily invested in experienced, well trained office personnel, moving and storage warehouses, trucks, moving crews and specialized equipment to meet your customers relocation needs, be sure to include Senator Jay Rockefeller and Matt Cutts when you give thanks tonight. On [...]



Consolidation in the moving industry’s lead gen food chain

By • Oct 12th, 2012 • Category: *RELOCATION NEWS UPDATES*, Advertising

Move, Inc. acquires rival Relocation.comOn October 11, 2012, the online real estate lead aggregation company Move Inc announced that it had purchased Relocation.com for $11.5 million in cash. The acquisition by the Campbell, California based firm was designed to strengthen Move's existing Moving.com business by creating a strong push toward end-to-end real estate and relocation [...]



MovingScam introduces “Review Verification System”

By • Oct 2nd, 2012 • Category: *RELOCATION NEWS UPDATES*, Advertising, MovingScams

How many people purchase, bait, and then deploy skunk traps when they're not being bothered by the stinky predatory scavengers? That was my first reaction when asked if I'd seen the new “Review Verification System” subscription service that was announced by MovingScam.com on October 1, 2012. MovingScam is the popular free “consumer oriented” trash-your-mover venue [...]



What is a “Mov·er”?

By • Sep 20th, 2012 • Category: Advertising, How to Find a Reputable Mover, MOVE MANAGEMENT

Have you ever wondered why licensed real estate agents have never had a closer, more collaborative business working relationship with approved full-service moving and storage pros? In today's drought-stricken economy where everyone is thirsting for the same elusive private transferee, profitable corporate account, overworked HR specialist, or anxious lump sum customer, you'd think it would [...]



Is WOM* advertising destroying reputable movers?

By • Aug 28th, 2012 • Category: Advertising, COMMENTARY, Social Media Marketing

*Word-Of-MouseHave you noticed the recent increase in the number of reputable full-service movers having their industry credibility and professional reputations unknowingly prosecuted in popular online community forums and social media platforms? Typically the company owners, van line execs, or agency salespeople being targeted never even get the legal courtesy of a subpoena. Unfortunately in today's [...]



Should movers blog for business?

By • Aug 13th, 2012 • Category: Advertising, Social Media Marketing, TRENDS IN RELOCATION

Shortly after subscribing to the email feed, a new visitor asked if I thought it would be 'profitable' for a professional certified sales consultant or relocation business development manager to have their own online presence. “My company already has a website” she wrote “but I was wondering if it would help to have my own”. [...]