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Guest Post Guidelines
RELO Roundtable is designed to be a mutually supportive but commercially neutral learning environment that deals with the trials and tribulations of movin’.
The site includes over 100 indexed categories packed with over 600 pages of articles and information about:
- The latest trends in relocation worldwide
- Some of the newest industry tools and move management technologies
- Full-service and self-service moving, storage, container transport solutions
- Over 15 consumer help forums
- Four career resource pages, and;
- A personal commentary section
Think of RELORT as sort of a virtual watering hole. An easily accessible resource where relocating consumers or corporate clients can research their options, hobnob with the pros, compare info, and then decide on the right product or service to meet their individual or company needs.
The three column, searchable 'news' magazine format was selected to encourage friends, colleagues and other relocation professionals to regularly drop by and easily catch up on what's goin' on in their part of the industry.
It's hoped that some will decide to stick around to lend a helping hand by sharing some of their business acumen and resources with prospective customers, or leaving a piece of their personal wisdom for future guests.
Over 70% of RELO Roundtable's readers are new, first-time visitors. This group consists of a combination of individual, corporate, and government shoppers from over 100 countries around the world.
Most are looking for unbiased information about specific domestic or international moving and storage products, freight-forwarding, move management, or relocation services.
Some are simply browsing online for solid, professional content and free, unbiased industry expertise relevant to their personal area of interest or upcoming relocation dilemma. Most guests consume two or more pages. A few, however, stick around and casually browse for hours.
The remainder consist of van line execs and independent movers, moving and storage agency owners and managers, sale and marketing pros; domestic and international trade association staff, social media specialists, real estate and relocation experts, third party move managers, and state and federal regulatory and compliance personnel.
These “regulars” usually breeze through the most recently posted information and leave just as quickly.
Regardless of how they get here, the goal of RELO Roundtable is to provide an easy to understand, practical, and extremely credible information resource for consumers that goes well beyond what is normally found online.
Those interested in contributing articles or information to RELORT should always keep this target audience and the site's primary business objective in mind.
The reason that RELORT has become such a popular relocation resource is that the site is not tied to a particular transportation method, service option, or brand.
The only thing we're trying to “sell” our audience is extremely reliable advice offered by industry professionals on how to make more informed decisions when purchasing local or long distance moving and storage products or services.
The only “rule” to have a guest post considered is that your content submissions not be “advertisements” in disguise. If you are a heavy social media user, you understand now how effectively “self aggrandizement” turns off most readers.
See the excellent examples provided by the growing list of current contributors indexed in the bottom right hand corner of every page.
What type of post will attract a potential customer's interest or attention?
- “How-to” Information – One of the most popular articles for visitors from around the world is Tips for moving in and around Philadelphia
- Commentary – The Linkedin poll attached to CRISES in the moving industry? didn't garner a lot of votes but the post had plenty of visitors – from all over the world!
- Industry observations – What's going on in your part of the moving, storage, or relation industry that consumer should know about? Does your moving industry trade association or relocation networking group have professional information to share with the relocating public?
- Relocation Trends, Service Issues and Industry Events – Recently the American Moving and Storage Association teamed up with the Southwest Movers Association to warn Texas consumers about possible moving scams.
- New product or service information – How is your new “relocation widget”, “moving mousetrap” or “mobile technology app” going to make the process of relocation better, easier or faster for individual customers or corporate clients?
DO NOT confuse a guest post with a free press release feature. Use your content to first create awareness of your familiarly with your topic. Once you're recognized as a “credible expert” or respected authority in your field, it's easier for a potential customer or client to consider your relocation product or service to fulfill their personal or corporate need.
- Customer Service Results – RELORT will publish and publicize any company's customer service results if they provide their on-time pick and delivery performance; estimating, claim history and billing accuracy results; and internal customer satisfaction ratings for the last three years.
Length – Articles that are between 500 and 800 words long tend to attract and retain the attention of most visitors. While we will accept longer submissions, consider making your topic a series of related posts if the depth of subject matter requires it. Whet their appetite with relevant content and most interested readers will keep coming back for more.
We will assist contributors by reviewing submitted materials and editing, if needed, for length and readability only. Be sure to include written permission to use any copyrighted material if it applies.
Images – Try to include at least one relevant image with each post. Images should be submitted separately. We can help, if necessary.
Format – It's best to submit your work in either as either a Word or text document or already formatted into an HTML file. Please credit all of the information sources and professional references, facts, or figures used in your post.
Optimize, Optimize, Optimize – When publishing on the web, you're not just writing to attract human eyeballs. The popularity of your piece will be determined to a great extent by how much search engine traffic it generates.
To improve your chances of being “found” online, use “well ranked” and high-powered keywords frequently in your article. DON'T OVERDO IT! SEO MOZ offers an excellent, easy-to-digest Beginners Guide to SEO. If you're a WordPress user, consider adding the InboundWriter plug-in to your web content publishing toolbox
Linking – Unless linking internally to other articles you've previously published, please try to limit the number of relevant links in your posts to only two or three. Your personal and professional links can be included in your bio.
Integrity with Humor – Try to keep things on the light side. Most readers are already stressed about moving. A little bit of humor or short anecdote of an interesting, amusing, or personal relocation related incident can quickly build both trust and respect.
Submissions – Guest posts requests can be made through the RELO Roundtable contact page. Content and image submissions should be sent to eanders[at]reloroundtable.com. We usually respond promptly to all legitimate requests.
Author Bio – When submitting your post for consideration, don't forget to add a short, 2-4 sentence bio outlining your industry experience and professional credentials and a 100 x 100 personal headshot! Be sure to include the name and location of your company and links to their website, a personal or professional blog, and social networks you both participate in so we can properly promote you and your business.
On the day your article is published, RELORT will promote it through some of the personal and professional social media networks the site participates in. We strongly encourage you to do the same.
Encourage your friends and colleagues to use the “Share This” and “Like” buttons liberally! Don't forget to monitor your post and respond to reader comments as soon as possible.
We appreciate your interest in becoming a part of this growing niche website. By becoming a guest author at RELO Roundtable, we hope you’ll continue to engage with and profit from our growing audience of readers dealing with the trials and tribulations of movin’.
Thank you for your contributions and support!
Have questions or need professional assistance with an upcoming moving and storage issue, or help choosing a domestic or international relocation product or service supplier?
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